RPM Calculator

What Is RPM?

RPM stands for Revenue Per Mille, which means revenue earned per 1,000 views. Creators use RPM to estimate total earnings from YouTube, TikTok, blogs, and other monetized platforms.

RPM includes ad revenue, memberships, sponsorships, and other monetization sources. Unlike CPM, RPM reflects the creator’s actual earnings after platform fees.

How To Calculate RPM

RPM is calculated using the following formula:

For example, if you earned $500 from 100,000 views:

Your RPM would be $5.

What Is A Good RPM?

A good RPM depends on your niche, audience country, and monetization methods.

• Gaming: $1 - $4 RPM
• Finance: $10 - $40 RPM
• Business: $8 - $25 RPM
• Technology: $4 - $15 RPM

RPM vs CPM

CPM measures advertiser cost per 1,000 impressions, while RPM measures creator earnings per 1,000 views after platform deductions.

FAQ

What does RPM mean on YouTube?

YouTube RPM represents how much money creators earn per 1,000 video views after YouTube’s revenue share.

Is RPM higher than CPM?

RPM is usually lower than CPM because platforms keep a percentage of ad revenue.

Why is my RPM low?

RPM can be affected by audience location, niche, ad blockers, watch time, and advertiser demand.