YouTube RPM By Country
2026-05-27
YouTube RPM By Country
YouTube RPM varies significantly depending on audience location.
Some countries generate much higher advertiser spending than others.
Average RPM By Country
| Country | Estimated RPM | |---|---| | United States | $8-$30 | | Canada | $6-$20 | | United Kingdom | $5-$18 | | Australia | $5-$15 | | Germany | $4-$12 | | India | $0.5-$3 |
These numbers vary by niche and season.
Why Country Matters
Advertisers in developed countries spend more money to acquire customers.
This increases CPM and ultimately creator RPM.
Best Countries For YouTube Revenue
The highest RPM countries usually include:
- United States
- Canada
- United Kingdom
- Australia
- Switzerland
Finance and business audiences in these countries often produce extremely high RPM.
How To Target Higher RPM Countries
Creators can improve RPM by:
- Publishing English content
- Covering global topics
- Creating search-based videos
- Targeting US audiences
Final Thoughts
Audience geography is one of the biggest factors affecting YouTube revenue.
Even small channels can generate strong earnings with high-quality international audiences.
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