What Is RPM On YouTube?

RPM stands for Revenue Per Mille, which means the amount of money a creator earns per 1,000 video views on YouTube.

RPM is one of the most important metrics for YouTube creators because it reflects actual creator earnings after YouTube takes its revenue share.

Unlike CPM, RPM includes all monetization sources such as:

• Ad revenue
• YouTube Premium revenue
• Memberships
• Super Chats
• Sponsorship income

How Is YouTube RPM Calculated?

YouTube RPM is calculated using the following formula:

RPM = (Total Revenue / Total Views) × 1000