TikTok RPM vs YouTube RPM: Which Pays More?
2026-06-23
TikTok RPM vs YouTube RPM
Creators often compare TikTok and YouTube earnings.
Average RPM Comparison
| Platform | RPM Range | | -------- | ----------- | | TikTok | $0.20 - $10 | | YouTube | $1 - $20+ |
Why YouTube Often Pays More
- Longer watch time
- More ad inventory
- Better advertiser targeting
Why TikTok Still Matters
- Faster growth
- Easier virality
- Strong sponsorship opportunities
Conclusion
Both platforms can be profitable, but YouTube generally offers higher long-term RPM.
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