TikTok RPM Low vs High

TikTok RPM can vary dramatically between creators.

Low RPM Causes

• Low-value audience countries
• Entertainment content
• Low engagement
• Reposted content

High RPM Causes

• Finance or business niche
• US/UK audience
• High watch time
• Original content

Example

• Low RPM: $0.30 per 1,000 views
• High RPM: $5–$10 per 1,000 views

Final Thoughts

The difference in RPM is mainly driven by audience quality and niche selection.