RPM vs CPM: What's The Difference?

RPM and CPM are two of the most important monetization metrics for YouTube creators and advertisers.

Although they are closely related, RPM and CPM measure completely different things.

Understanding the difference between RPM and CPM is essential for creators who want to grow revenue and understand channel performance.

What Is CPM?

CPM stands for Cost Per Mille, which means the amount advertisers pay per 1,000 ad impressions.

CPM is an advertiser metric.

It represents advertising cost before YouTube takes its revenue share.

For example:

$10 CPM